A leading consulting, construction, technical services, and engineering firm, headquartered in California, turned to an ETMA member company to develop and run its award-winning e-procurement product for their domestic wireless voice and data services. The client company relies heavily on their communications networks to keep the 12,000 employees in their 300+ offices connected to each other as well as to their clients.
The customer needed compelling and aggressive pricing and real-time tracking and reporting for optimization and cost control. In addition, they looked for international coverage capabilities and planned to reduce the number of vendors involved in their business so as to aggregate the potential economies of scale.
The ETMA member company held executive calls with each perspective bidder to provide a chance to relay the customer goals on an executive level, ensure executive visibility into the RFP project, enable more internal support for the vendor account, and provide faster and easier escalations, if required. In preparation for the Web Auction, the customer team assigned weights to the questions.
The weighting provided insight to the bidders on how important particular terms and conditions were to the customer. In addition, the team prepared a set of 128 bid items that allowed the bidders to compete with each other on the customer’s current telecom services. The customer reviewed and approved the current costs, volumes, and other items specific to the customer network.
The Sourcing Process
Sourcing event was open to the bidders over a 12-day period. A total of 4 bidders participated and 20 bids were committed. The bidders added 22 collaborative users. The bidders competed directly with each other. They had visibility into how they ranked in relationship to the other participating bidders. They were able to adjust their bids to better their score, thereby driving SLA scores up and prices down. During the development and duration of the Web Auction, provided daily reports via email. The ETMA member company worked with the client’s team to answer the 5 bidder questions and post the answers to the site for the bidders’ benefit.
The bidders submitted 10 references. By supplying references, and on the basis of the reference responses, the bidders were awarded extra credit points toward their question and answer scores. At the close of the Web Auction, 3 references had completed the online questionnaire sent to them. These references were made available for the customer team to review online.
Prior to the Web Auction, the customer had received proposed rates that would reduce the customer’s current spend only by 1.3%. The best case scenario savings achieved by the sourcing event was $1.3 million (16%), with an additional 2.4% for a contracted savings of 18.4% or $1.5 million. The savings from the negotiations were over 13 times greater than what the customer had received from carrier offers prior to engaging with the ETMA member firm.
In addition, since the incumbents bid on their existing business, it encouraged them to come out with improved SLAs with a particular attention to the customer’s perspective. This resulted in lower costs, vendor consolidation and SLAs that were more closely aligned with the customer requirements
This case study is provided by the ETMA member company, who are solely responsible for the content.