One challenge for organizations that are evaluating solutions is that engagements vary from one client to the next. While it is good to see the industry focus on meeting individual clients needs, tailoring of a solution and lack of standards that results from firms that offer a tailored solution can lead to confusion. Acronyms and industry terms are used and people often just assume that everyone understands what they mean. ETMA has begun an Industry Terms Blog to help address these challenges. As part of the effort to bring our industry together, before ETMA publishes a post, it seeks feedback from members. In addition, ETMA dues paying members are encouraged to post these blogs on their websites. Visit Industry Terms Now.