ETMA Announces First Woman and Person of Color President, Natasha Royer Coons

Ready to Leverage Member Brain Trust to Elevate Tech
Industry, Innovate Together and Grow through Partnerships

Phoenix, AZ – July 6, 2021 – Members of ETMA, the Enterprise Technology Management Association, elected Advantix principal and chief revenue officer Natasha Royer Coons President during the association’s recent conference in Jupiter, Fla. Royer Coons is ETMA’s first woman, first woman of color, and first person of Asian-American descent to be elected to this office.

“I am honored that ETMA members elected me as president and ready to leverage their experiences and expertise to innovate together, extend the reach of our organization and grow through partnerships,” said Royer Coons. “I’m grateful for this opportunity and feel privileged to lead such an incredible association. Thank you to ETMA members and Managing Director Joe Basili for your confidence. We are going to do great things together.”

Royer Coons, a principal and chief revenue officer at Advantix, is an accomplished business leader with more than 20 years of experience in the telecommunications industry. She founded TeraNova, a managed mobility and expense management provider, which merged with Advantix in 2018. Prior to starting TeraNova, she was the leading consultant on building the mobility business unit at Intelisys ,and spent a decade at Sprint in both sales and engineering management. She has a MBA and graduated from UC San Diego with a double major in Communications and Asian Studies.

“Everyone at Advantix could not be more proud of Natasha as the newly elected president of ETMA,” said Nathan Brown, co-founder and chief operations officer at Advantix. “Her business acumen and relationships with industry rainmakers, executives and channel partners throughout the enterprise technology ecosystem will be hugely beneficial in opening up new opportunities and fostering further growth for the association and its members.”

ETMA is an independent non-profit association that was established by Solutions Providers for Solutions Providers. Through its executive board, Solutions Providers set the association’s agenda and priorities. All of its actions are designed to serve member companies, not to profit from them. ETMA’s mission seeks to:

• Grow the size of the Enterprise Technology Management market.
• Promote the industry to enterprises, carriers and analysts.
• Help members grow through a network of ecosystem partners, sales channel expansion, and alliance partnerships.
• Foster ongoing performance improvement through open industry standards and best practices.
• Promote fair, ethical business practices to ensure a positive industry image, and take action on ethics complaints.

About ETMA
ETMA, the Enterprise Technology Management Association is a non-profit organization with approximately 60 members managing over $71 Billion in enterprise expenses. Its ongoing mission is to raise awareness, foster industry growth, improve the quality and value of solutions, and establish industry standards. Further, ETMA members subscribe to a Code of Ethics, which clearly establishes standards and differentiates their level of commitment to their clients. ETMA does not sell consulting services or solutions.

Members provide solutions for enterprises in: Enterprise Technology Management, Managed Services, Expense Management, Telecommunications Management, Telecom Expense Management (TEM), Mobile Expense Management, Managed Mobility Services (MMS), Mobile Device Management (MDM) and Enterprise Mobility Management (EMM) solutions.

Learn more about ETMA online at
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